BEAMS CULTUART is a new project launched to promote BEAMS' culture-related arenas such as art, entertainment and design on a global scale. At the booth, there will be a screening of BEAMS CULTUART's concept movie, directed by the film and video director group gogatsu, new Communications, which had won the Wood Pencil award in the art direction category at the D&AD Awards 2023, an international creative award from the UK. BEAMS will also introduce its past culture-related initiatives and conduct a participatory campaign at the booth related to the key phrase "#What Culture Means to You" for visitors.
※There are conditions for participation in the campaign.
※Contents are subject to change without notice.
At the BEAMS CULTUART booth, there will be a screening of the BEAMS CULTUART concept movie new Communications by the film and video director group "gogatsu" and a participatory campaign surrounding the key phrase, “#What Does Culture Mean to You”